Resonance

Steven Chan, M.D. M.B.A.

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OCTA proposes route, sets hearing for Harbor Blvd rapid bus

OCTA proposes route, sets hearing for Harbor Blvd rapid bus

Posted on Nov 6, 2008 in Weblog | 3 comments

An update on OCTA’s Bravo system on Harbor Blvd: OCTA is having a Rapid Bus public hearing set for Mon, Dec 8, 2008 9:00am at their headquarters. Their description (with my own emphases added)? "Route 543 will operate primarily on Harbor Blvd between the cities of Fullerton and Newport Beach on weekdays only between approximately 5 a.m. and 8 p.m. The purpose of the BRT [sic] service is to provide a rapid transit option to Orange County commuters and visitors as well as satisfying congestion mitigation commitments and regional air quality conformity requirements by the end of 2010 in the South Coast Air Basin. The BRT service will supplement the existing local service in order to maximize operational efficiency and passenger convenience. The BRT service is proposed to be implemented with the June 2009 service change effective June 14, 2009.

It’s about time!

I picked up the route map and hearing notice off a 57 bus and scanned it. Take a look at the route.

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Santa Ana-Garden Grove light rail, in 5 years

Santa Ana-Garden Grove light rail, in 5 years

Posted on Sep 23, 2008 in Weblog | 2 comments

I happened to pick up the September/October 2008 edition of the Greater Santa Ana Business Alliance’s newsletter CityLine at The Depot at Santa Ana, and they had a fascinating article titled "Light Rail System Moving Closer to Reality." In essence, light rail will be a reality in five years, from the Metrolink station to Garden Grove:

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Bravo! rapid bus, part IV: Marketing and branding

Bravo! rapid bus, part IV: Marketing and branding

Posted on Sep 18, 2008 in Weblog | 1 comment

One of the great things about rapid buses is that with introduction of rapid bus service, most transit agencies push a fresher, more hip transit marketing effort. Take Metro. I’m a big fan of their style, and it’s not undeserved: their work has won them a 10-page exposé in Communication Arts magazine’s Interactive Annual 12.

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