Steven Chan, M.D. M.B.A.

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Image is Everything

Image is Everything

Posted on Jan 15, 2007 in Weblog | 2 comments

Public transit — especially in Santa Clara County — suffers a very negative image because it’s billed as a form of transportation for the disabled, the impaired, the poor, or the senior who gave up driving. It’s billed as difficult to use. It’s billed as “ghetto” and unsavory. Though there are lots and lots of factors that make transit very unattractive, let’s focus on one thing: does it look sexy?

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