Resonance

Steven Chan, M.D. M.B.A.

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Three new Bravo! rapid bus lines to open 2010, with a possible link to UC Irvine

Three new Bravo! rapid bus lines to open 2010, with a possible link to UC Irvine

Posted on Mar 9, 2009 in Weblog | 6 comments

During last Wednesday’s OCTA customer roundtable, the unofficial word from staff members was that rapid bus service couldn’t begin this year because implementing it means dipping from the same financial pot as local service. They’re hoping to launch both the Westminster Line and the Harbor Line at the same time in June 2010, and then the Brea-Irvine rapid bus later in 2010.

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OCTA proposes route, sets hearing for Harbor Blvd rapid bus

OCTA proposes route, sets hearing for Harbor Blvd rapid bus

Posted on Nov 6, 2008 in Weblog | 3 comments

An update on OCTA’s Bravo system on Harbor Blvd: OCTA is having a Rapid Bus public hearing set for Mon, Dec 8, 2008 9:00am at their headquarters. Their description (with my own emphases added)? "Route 543 will operate primarily on Harbor Blvd between the cities of Fullerton and Newport Beach on weekdays only between approximately 5 a.m. and 8 p.m. The purpose of the BRT [sic] service is to provide a rapid transit option to Orange County commuters and visitors as well as satisfying congestion mitigation commitments and regional air quality conformity requirements by the end of 2010 in the South Coast Air Basin. The BRT service will supplement the existing local service in order to maximize operational efficiency and passenger convenience. The BRT service is proposed to be implemented with the June 2009 service change effective June 14, 2009.

It’s about time!

I picked up the route map and hearing notice off a 57 bus and scanned it. Take a look at the route.

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Bravo! rapid bus, part IV: Marketing and branding

Bravo! rapid bus, part IV: Marketing and branding

Posted on Sep 18, 2008 in Weblog | 1 comment

One of the great things about rapid buses is that with introduction of rapid bus service, most transit agencies push a fresher, more hip transit marketing effort. Take Metro. I’m a big fan of their style, and it’s not undeserved: their work has won them a 10-page exposé in Communication Arts magazine’s Interactive Annual 12.

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